Vaastav
Spiritual jewelry rooted in Hindu tradition,
made for every seeker.
The Story
As a first-generation Indian American, I grew up belonging to two worlds that I loved equally. I love my Indian heritage; the language, the rituals, the prayers, and the faith that has anchors me. And I love this country, the one I was born into and built my life in. The richness of being of being an Indian American has always felt like a gift. What I couldn't find was a way to express that gift. Jewelry made with real intention. that carried genuine meaning, for those of us who are drawn to things that matter. Everything I found was decorative. Surface. Made for someone else. So I made it myself. Vaastav is that space.
Vaastav means true reality in Sanskrit. Every piece I make is an offering, an attempt to give form to what is real. Your faith, your prayer, your protection.
Each piece is handcrafted in India. Each one is made with intention.
— Vinita
Current Collection
From delicate everyday pieces to bold mantra pendants, every Vaastav design carries meaning beyond it's metal. Browse the collection or tell me what you are looking for and we'll create something made entirely for you.
Prices vary by metal and are confirmed at the time of your order. All pieces are made to order
A symbol of endless calm. The sacred Om tied with with the infinite sun and stars signifying eternity and unbroken connection
FROM $150
Available in · 18k yellow gold · 18k rose gold · sterling silver (925)
I'm interested in this piece
“Aham Brahmasmi” a Sanskrit phrase from the Upanishads meaning "I am the universe" — a profound declaration of the oneness between the self and the infinite.
FROM $85
Available in · sterling silver (925)
I'm interested in this piece
A delicate guardian for everyday wear. Rooted in centuries old tradition, the evil eye symbol is worn to ward off negative energy and bring good fortune.
FROM $150
Available in · 18k yellow gold · 18k rose gold · sterling silver (925)
I'm interested in this piece
A timeless mantra, "Om Namah Shivaya" — one of the most sacred chants in Hindu tradition, honoring Lord Shiva and invoking inner transformation, surrender, and peace
FROM $150
Available in · sterling silver (925)
I'm interested in this piece
A quiet reminder worn at the wrist — the Om symbol as an everyday anchor to presence, intention, and the sound at the source of all things.
FROM $150
Available in · 18k yellow gold · 18k rose gold · sterling silver (925)
I'm interested in this piece
Inscribed with sacred verses from the Hanuman Chalisa, this necklace carries powerful words of protection. "Sankat kate mite sab peera, jo sumirai Hanumat Balbeera" — all sorrows and pains vanish for those who remember the mighty Hanuman.
Available in · sterling silver (925)
I'm interested in this pieceThe Journal
Design process, the prayers each piece carries, and small spiritual observations from the studio.
Design Process
Inside the workshop — every piece is shaped by hand by a master creator, one careful cut at a time.
Story Behind the Brand
The keychain that was never there — how a childhood longing for a name on a spinning rack became the quiet foundation of Vaastav.
Story Behind the Brand
A photo I didn't know was being taken, and the quiet reminder that jewelry is a language you speak before you say a word.
Spiritual Observation
A reminder that Om and Shiva are not separate — together, they are the unified pulse of the cosmos.
More on @shopvaastav.
Express Interest
Bespoke
Is there a mantra you carry? A deity you feel close to? A prayer you want to wear?
I work with a small number of people each season to create pieces made entirely for them.
About Vinita
Vinita Srivastava is a first-generation Indian American, practicing Hindu, and yoga teacher based in the US. She founded Vaastav after spending years unable to find jewelry that reflected her cultural and spiritual identity. She works with artisan makers in India to bring each piece to life.
